Charmaine Schembri

Dan and Erin sit down with Charmaine Schembri, one of Australia's most recognised beauty business coaches. Charmaine started hustling at 13 — talking her way onto a street promo team before she was legally allowed to work — and has spent 22 years since building brands across Australia, New Zealand and the US.

We cover her wild origin story (Barbies, garage sales, marbles as currency), her corporate detour through fitness marketing, and why she believes hair and beauty professionals need to learn the business side of their craft — not just the treatments — for their brands to actually flourish.