SHFT Blog

The Unfiltered Truth About Starting From Scratch: Chloe Ragg's Story
The Unfiltered Truth About Starting From Scratch: Chloe Ragg's Story
Chloe Ragg on building Social Studio Middle East from scratch in Dubai — risk, resilience, motherhood and redefining success. From SHFT Pod Episode 11. Read more...
Powered by Purpose: How Chrae Tawhai Built Envision Energy
Powered by Purpose: How Chrae Tawhai Built Envision Energy
Chrae Tawhai on building Envision Energy — a 100% First Nations–owned solar and energy business — from the tools to founder, and the accident that changed everything. From SHFT Pod... Read more...
Cracking the Growth Formula: How Jeremy Cabral Helped Build Finder into a Global Business
Cracking the Growth Formula: How Jeremy Cabral Helped Build Finder into a Global Business
Finder co-founder Jeremy Cabral on scaling a global business, hiring for potential over experience, and sustaining hyper-growth. From SHFT Pod Episode 9. Read more...
More Than Money: How Scott Chapman Built a Business That Changes Lives
More Than Money: How Scott Chapman Built a Business That Changes Lives
Entrepreneur Scott Chapman on going from chasing ego to building Able Digital Wellness — a business that changes lives. Purpose over profit, from SHFT Pod Episode 8. Read more...
The Brutal Reality of Hospitality: Scott Imlach on Building a Gold Coast Hospitality Group
The Brutal Reality of Hospitality: Scott Imlach on Building a Gold Coast Hospitality Group
Scott Imlach on the brutal reality of running Gold Coast venues in 2026 — and why community and looking after locals is the key to lasting. From SHFT Pod Episode... Read more...
The Future of Real Estate Marketing: Personal Brand, AI, and Why Most Agents Are Behind
The Future of Real Estate Marketing: Personal Brand, AI, and Why Most Agents Are Behind
Marketing has changed faster than most agents have kept up. James Todman of Agent Hype on personal branding, AI, and the future of real estate marketing. From SHFT Pod Episode... Read more...
Growth, Risk and Identity: How Wade Tiller Built Hard Fizz
Growth, Risk and Identity: How Wade Tiller Built Hard Fizz
How Wade Tiller built Hard Fizz into one of Australia's fastest-growing drinks brands — and the honest reality of high-growth, ambition and identity. From SHFT Pod Episode 5. Read more...
7 Lessons from Gold Coast Founders and Entrepreneurs
7 Lessons from Gold Coast Founders and Entrepreneurs
Real lessons on leadership, growth and reinvention from the founders and entrepreneurs featured on SHFT Pod — the Gold Coast's podcast for leaders and builders. Read more...
From Corporate to Coastal: How Brett Viertel Left Coca-Cola to Build Baylife Real Estate
From Corporate to Coastal: How Brett Viertel Left Coca-Cola to Build Baylife Real Estate
Former Coca-Cola GM Brett Viertel left a 30-year corporate career to found Baylife Real Estate on the Redcliffe Peninsula. His story of reinvention, from SHFT Pod Episode 4. Read more...
How Retailers Are Growing Without Holding Stock — The Marketplace Model, with Jason Wyatt
How Retailers Are Growing Without Holding Stock — The Marketplace Model, with Jason Wyatt
How the online marketplace model lets retailers expand their range without holding stock — and how Jason Wyatt built Marketplacer to power it. From SHFT Pod Episode 2. Read more...
Why the Gold Coast Is Becoming a Coworking Hotspot — Inside Flockd, Burleigh Heads
Why the Gold Coast Is Becoming a Coworking Hotspot — Inside Flockd, Burleigh Heads
Coworking is booming on the Gold Coast. Here's why — and a look inside Flockd, the Burleigh Heads coworking space we call home base. Read more...
How to Keep Your Car Smelling Fresh — the Reusable Way
How to Keep Your Car Smelling Fresh — the Reusable Way
Tired of throwaway car air fresheners that fade in a week? Here's how reusable, refillable air fresheners work — and why we back Aussie-made Smelly Balls. Read more...