About this episode
Lisa Jones has started seven companies in 14 years. She built Ecoriginals into Australia's highest-rated nappy brand and exited it to private equity — then walked away from a business, a marriage and almost everything she'd built, and rebuilt from scratch. Today she leads SHE-com, the world's fastest-growing community for female e-commerce founders.
She and Dan arrive at the same truth from opposite directions: clarity beats charisma. Lisa explains why she stopped trying to hype her team and instead got clear on the why, the what and the non-negotiables — then let them own the how. We get into burnout as a boundary problem, why your nervous system is a business asset, the loneliness at the top, and the toxic-but-talented hire she held onto too long.
About Lisa
Founder of SHE-com, the world's fastest-growing community for female e-commerce founders, and co-founder of Ecoriginals, the award-winning eco nappy brand she scaled to ~$3m and exited. Author of 'E-commerce Uncomplicated' and host of the SHE-TALKS podcast.
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