SHFT Pod · Episode 5

Wade Tiller

Co-Founder & Chief of Fizz, Hard Fizz
The Hard Fizz Story: Growth, Risk and Identity
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About this episode

Hard Fizz didn't get noticed by playing it safe. Co-founder Wade Tiller shares how a bold, loud brand fought its way into a crowded drinks market — and what it cost along the way.

We get into calculated risk, building an identity people actually care about, and the line between confidence and recklessness when you're scaling fast.

About Wade

Wade Tiller is Co-Founder and Chief of Fizz at Hard Fizz, the Australian seltzer brand known for its bold identity and rapid growth.

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